Community engagement

As a member of the Aditya Birla Group, we believe in directing resources to provide practical support and help people improve their own lives. Although we engage in charitable activities, we aim to help the communities near our operations achieve real and lasting social development.

How do we assess community needs?

Guided by the work of the Aditya Birla Group Foundation, we pursue all-round development of the communities close to our plants, depending on the specific social issues that are relevant to them. We apply a participatory approach, engaging with the community to better understand the issues that concern them and prioritizing our interventions accordingly.

Our community engagement activities focus on four key areas, each of which is aligned to SDGs:

100% of our facilities participate in community engagement

Mr. R.S. Balasubramanyam

Advisor, CSR Projects, ABNL & SKI/Birla Carbon, India

“We empower local communities to take ownership of the projects implemented, ensuring wholehearted participation by providing need-based support, guidance and encouragement.”

Progress towards target

Target: 100% of our facilities participate in community engagement.

FY2014FY2015FY2016FY2017FY2020 target

Identifying the right projects

Our community approach requires us to build partnerships with the people most impacted by our operations.

Our approach to communities

Partnerships are the foundation of our community strategy

Our strategy

Global commitment

To engage and support communities around our sites

Regional approach

Varies from site to site depending on the region’s development goals.

How do we do this?

  • We IDENTIFY short- and long-term community risks
  • We ASSESS local impact and priorities of the region
  • We ENGAGE with communities to identify views and needs
  • We DEVISE relevant regional community engagement strategy and focus areas
  • We IMPLEMENT activities and investment