Sustainable livelihoods

Rural communities are often prone to suffer from a lack of access to resources or assistance. A key aim of our community engagement activities is to help the residents nearest to our operations take ownership of their own advancement. It is important that the young are educated, but it is equally important that adults – both men and women, but particularly the disadvantaged – are given the tools they need to progress.

Enabling our closest stakeholders

Support is crucial, and our help comes in many forms – but our goal is that the members of local communities take the opportunities we offer to improve their own lives. We want to enable residents to become self-reliant, empowered and capable of applying our support in practice.

We support sustainable livelihoods through:

  • Women’s empowerment
  • Self-help through micro-financing (women and farmers)
  • Agricultural development
  • Livestock development (including husbandry)
  • Micro-enterprise development
  • Skill development/vocational training

Sustainable livelihoods

We provide training on key areas to specific groups, with the aim of building independent and empowered workers in communities.

South Asia

Gummidipoondi – we train local women through the Women Economic Empowerment Initiative (ANYA). The training focuses on practical skills, including tailoring, embroidering, gardening and liquid soap making.

In partnership with the United Nations Development Program (UNDP), we set up a program to train rural farmers and women in skills including:

  • Honey beekeeping;
  • Developing compost pits;
  • Cattle feed cultivation;
  • Setting up a community nursery; and
  • Gardening and flower rearing activities.

Renukoot – We established a Women’s Vocational Center to train local women in tailoring and beautician skills.

We offered a three-month training program to residents of five local villages, focused on three trades: electrician, security guard and courier.

Patalganga – we invited women from a local public health center and neighboring villages to our celebration of Women’s Day, including a talk on women’s health and an awards ceremony for women who participated in our community activities.

South East Asia

Thailand – we partnered with villagers from the nearby community of Huapai to implement a sustainable agriculture project:

  • firstly, by establishing a model chicken farm using less land to produce organic food for the community; and
  • secondly, by selecting five houses in the community where the model farm could be implemented, with 20 chickens each.

The third phase will expand the project to more households and increase the quantity of chickens at each farm.

Europe and Africa

Egypt – we equipped four tailoring centers with the equipment and materials needed to provide training to 32 women, with the aim of developing at least 20 future trainers in other villages. We also financed approximately 40 micro projects in various trades (including poultry farming, tailoring and sewing, and fodder trade) to support families at Amreya Villages.

No poverty

Through our community activities, we support pro-poor and gender-sensitive approaches, including social support and education.

Zero hunger

Our community engagement programs in India include support for small-scale agriculture by investing in infrastructure, financial support and training for farmers.

Gender equality

We support gender equality by empowering women in the communities where we operate through vocational training and support.

Reduced inequalities

Following in the path of the Aditya Birla Group, we seek to reduce inequalities, by offering opportunities for the poorest and vulnerable; empowering people and promoting inclusion; and adopting equality policies, notably for women.

Partnerships for the goals

We help achieve the goals by working closely with our stakeholders, including community groups, universities, NGOs and the Aditya Birla Group.