To be the most respected, sustainable and dynamic global carbon black business. We can achieve this through our Sustainable Operational Excellence (SOE) strategy.

SOE is our sustainability strategy. It influences every decision: from designing and operating our plants, to interacting with our customers, our employees and the communities where we operate.

As outlined in the Birla Carbon Sustainability Policy (pdf, 84KB), the three pillars of our SOE strategy are:

Three pillars of our SOE strategy


We encourage a culture of responsibility which promotes the health, safety and wellbeing of our employees and the communities in which we operate.


We are committed to producing a consistent supply of world-class carbon black for our customers, while reducing its environmental impact and ensuring that it generates real social value.


We strive to be a responsible steward of the environment by optimizing the conversion of carbon to carbon black, minimizing our carbon dioxide (CO2) emissions and maximizing the recovery of the energy generated by our manufacturing process.

To achieve SOE, we...

engage with our stakeholders; enable our people; and take leadership through action.

At an operational level, our SOE strategy is managed through six operational focus areas:

Governance and Ethics

Our Product


Customers and Suppliers

Our People


We have KPIs and Targets to 2020, which measure our progress in achieving SOE for our most material issues.

How we are adapting for the future

To meet ever-tightening regulations and increasing stakeholder expectations, we have aligned our efforts with the Aditya Birla Group’s three-step agenda, which will help us continue to achieve sustainable operations over time.

We have become responsible stewards

We have begun greater stakeholder engagement

We are future-proofing our business over the long term