Our vision and strategy

Our vision is to be the most respected, sustainable and dynamic global carbon black business. Achieving this requires we maintain responsible and sustainable practices, while providing a secure, consistent supply of the highest-quality carbon black to our customers across the globe. By embedding sustainable thinking at every level, we meet the evolving needs of our stakeholders regardless of economic volatility, increasing environmental and societal concerns and challenges such as stricter regulatory requirements and changing consumer expectations.

Birla Carbon aims to use natural resources as wisely and efficiently as possible, minimizing any harm to the environment. We further prioritize keeping our employees safe, attracting the right talent and engaging regularly with contractors, customers and local communities. Our approach to sustainability is reflected in the Birla Carbon Sustainability Policy.

Sustainable Operational Excellence is driven by our action and influence on three key elements

  • People
  • Product
  • Process

Through this strategy, we…

  • Engage
  • Enable
  • Act

engage with our stakeholders, enable our people, and take leadership through action.

At an operational level, our strategy is managedthrough six operational focus areas:

  • Governance and Ethics
  • Environment
  • Our People
  • Product Responsibility
  • Customers and Suppliers
  • Communities

The world is changing. We have to change with it.

To continue to achieve SOE in the future, we must evolve. In order to meet ever-tightening regulations and increasing stakeholder expectations, Birla Carbon has aligned with the Aditya Birla Group’s three-step agenda, which will help us continue to achieve sustainable operations over time. Through our sustainability efforts, we continue to become more responsible stewards of our resources, we are engaging further with stakeholders and we are looking to future-proof our business over the long term.

  • 1. Responsible stewardship
    We constantly analyze our operations to ensure that we maximize any resources that we apply and minimize any negative impact to the environment, our employees, and the communities in which we operate.
  • 2. Stakeholder engagement
    We have built strong relationships with the aim of understanding the externalities and trends that could affect us in the future, by engaging with our key stakeholders, conducting life-cycle analyses of our product and sharing information with peers.
  • 3. Future-proofing
    We will adapt to the planetary and social megatrends coming our way. Horizon scanning and scenario planning will be key tools in mitigating potential future impacts and taking advantage of any opportunities that may arise.