Sustainability Report 2018: Birla Carbon
Dr. Santrupt B. Misra
Chief Executive Officer
“The way we see it, growth and sustainability can be interdependent in several aspects. At Birla Carbon, we have a responsibility to deliver the highest product quality while enhancing our overall impact and helping to improve the quality of life of the communities we serve. This is how we Share the Strength and this is why it is important to us. Our parent company shares this long-term view, so that we can innovate and invest in a sustainable future, together.”
We’ve been sharing our knowledge for over a century, forging new pathways and finding new solutions. From learning the true structure of carbon black to sharing best practices around the globe, we push beyond the known to create new techniques and applications.
Our aim to be the most respected, sustainable and dynamic global carbon black business is driven by our Sustainable Operational Excellence (SOE) strategy. SOE influences every decision, from designing and operating our plants to engaging with our customers, our employees and the communities where we operate.
SOE is driven by our action and influence on three key elements:
People
We believe in supporting our employees and the communities that we interact with, enabling real and lasting social development.
Product
Our product is a key component of everyday life – it offers real social value, enabling many of the things we take for granted.
Process
We embed sustainable thinking at every level to tackle increasing environmental and societal concerns and challenges.