Sustainable livelihoods

We depend on thriving local communities to support our workforce and our supply chain. Rural communities in particular can suffer from a lack of resources and assistance, and a key aim of our community engagement activities is to empower these communities to take ownership of their own advancement. It is important that the young are educated, but it is equally important that adults – both men and women, and particularly the disadvantaged – are given the tools they need to progress.

Empowering local communities

Support is crucial, and our help comes in many forms – but our goal is that the members of local communities take the opportunities we offer to improve their own lives. We want to enable residents to become self-reliant, empowered and capable of applying our support in practice.

We support sustainable livelihoods through:

  • Women’s empowerment
  • Self-help through micro-financing (women and farmers)
  • Agricultural development
  • Livestock development (including husbandry)
  • Micro-enterprise development
  • Skill development/vocational training

Sustainable livelihoods

We provide targeted training to support independent and empowered workers in communities.

South Asia

Gummidipoondi – We support the Kaushalya Project, a skills training center for unemployed rural youth that provides training in three trades – fitting, welding and hairdressing – with 70% of participants securing a placement. We also trained local women through the Women Economic Empowerment Initiative (ANYA) in skills including tailoring, embroidery, gardening and liquid soap making.

Renukoot – We supported 55 young people living in rural areas to improve skills and employability with training and certification through the ANYA initiative. We also provided water wheels to enable women and children to more efficiently and safely collect the water they need in rural villages, freeing up time to enable education and other activities.

Patalganga – In March 2018, we hosted more than 350 women from local villages to mark International Women’s Day and forward our women’s empowerment activities. The celebrations included a session on women’s health and a presentation encouraging the take-up of work experience by the leader of a local NGO. We also launched a new school uniform stitching project, which saw 27 women receive training in tailoring skills and make uniforms for 221 female students.

South East Asia

Korea – In Yeosu, we funded a new kitchen for the Rainbow women’s shelter, an organization supporting victims of prostitution. We also supported the immigrant women’s resting place, which protects the human rights of women and their children who have been victims of domestic violence.

Thailand – We supported the Pracharat Local Market scheme to promote the livelihoods of local people, and supported villagers from Huapai Community to study a new model of agriculture.

Europe and Africa

Egypt – We equipped four tailoring centers with the equipment and materials needed to provide training to 32 women, with the aim of developing at least 20 future trainers in other villages. We have also financed 108 micro projects in various trades (including poultry farming, fish trade, tailoring and sewing, vegetable supply and fodder trade) to enhance the living conditions of around 500 to 600 people in four villages.

North America

North Bend – We supplied water bottles, toothbrushes, pedometers, hot/cold compresses and duffel bags to assist Chez Hope in its support for families in need in Franklin, Louisiana.

No poverty

Through our community activities, we support inclusive and gender-sensitive approaches, including social support and education.

Zero hunger

Our community engagement programs in India include supporting for small-scale agriculture by investing in infrastructure, financial support and training for farmers.

Gender equality

We support gender equality by empowering women in the communities where we operate through vocational training and support.

Reduced inequalities

Following in the path of the Aditya Birla Group, we seek to reduce inequalities, by offering opportunities for the poorest and vulnerable; empowering people and promoting inclusion; and adopting equality policies, notably for women.

Partnerships for the goals

We help achieve the goals by working closely with our stakeholders, including community groups, universities, NGOs and the Aditya Birla Group.