Forging circularity

Circular thinking guides our approach to innovation as we respond to a growing demand for sustainability. We quantify our environmental impact throughout the life cycle of our products, from raw material extraction to end of life. Leading the way for the industry, we have achieved circularity at scale with our Continua™ offering.

A photograph of a black and white Earth behind a turning circle, showing circularity

From creation to Continua™– giving carbon black a new life

We have launched Continua™ 8000 product, providing a sustainable solution at scale for our customers

Through the Continua™ 8000 product, we enable circularity at scale by providing sustainable solutions for tires, mechanical rubber goods and plastics. This Sustainable Carbonaceous Material (SCM) gives our customers performance-enhancing qualities and enhanced sustainability.

Continua™, Untiring Innovation for Sustainability logo
Continua™ logo wrapping around a tyre and a black and white picture of the Earth

The Continua™ offering is the result of our commitment to sustainable product development

Our Continua™ offering is the outcome of our research and development process, marking a milestone in our sustainability journey.

A comprehensive Life Cycle Assessment (LCA), conducted according to ISO 14040 and ISO 14044, demonstrates that, at full capacity, 228,000 tonnes of CO2 emissions will be eliminated annually when compared to our conventional carbon black process.

To share the strength of our Continua™ product, we are inviting our stakeholders to further explore the possibilities of this new class of materials.

Continua™ logo wrapping around a microscope

End-of-life tires are processed into materials with real value

With our partner, Circtec, Birla Carbon actively participates in a more sustainable system. As the end-of-life tires are repurposed, steel is recovered, renewable fuels are generated and SCMs are produced to reenter the economy.

Circtec logo
Shred tires are used to make: Low-grade tires, Water pipes and Rubber soles for shoes. The Continua™ logo is displayed in the center of this arrangement

How we make carbon black circular

Informed by insights from the Ellen MacArthur Foundation, we aim to design out waste and pollution and keep materials in use for longer. We measure our progress against these guiding principles.

Keeping products in use for longer

Our carbon black creates added value for customers and their consumers, transferring many sustainable properties to countless products:

  • Increased durability and strength

  • Thermal insulation

  • Electrical conductivity

  • Improved UV protection

  • Lower rolling resistance

Circularity in our production of carbon black

We conduct regular LCAs to quantify our circularity efforts. Through this approach, we evaluate our environmental impacts from raw material extraction to product end-of-life.

Circularity leads our daily operations through:

  • Lightbulb

    Energy recovery

    75% of our plants are net energy positive.

  • Water

    Water harvesting and reuse

    100% of our sites use recycled process water and/or rainwater in their operations.

  • Recycling bin

    Waste reduction and repurposing

    We repurposed 68% of our material waste in FY2021.

Starting life from waste

Our carbon black product has always aligned with circular principles. It starts life from a low-value, carbon-rich oil residue with limited usage, becoming carbon black with real value. Giving someone else’s waste a second life drives our research and development efforts as we work to extend the lifespan of our product.

  • Carbon-rich oil liquid

    Raw material

    Our process gives someone else’s waste a second life.

Watch our video to learn more about how carbon black is made.

Watch our video to see how carbon black enables our everyday lives.

In our report you will find more information on:

  • Our full Continua™ offering
  • How our LCA process adds long-term value
  • Ongoing research and development projects

Always investing in innovation

See how our culture of ingenuity brings sustainable solutions through partnerships and product developments.

Working towards our 2030 goals

Take a look at our progress, including our awards, targets and our contribution to global goals.