Our approach

For centuries, carbon black has played a vital but often overlooked role in making our lives better, advancing agriculture, aiding safer travel and improving the performance of everyday products. We continue to be driven by our Purpose, vision and strategy, leveraging the power of carbon black to create social value.

A pair of binoculars

Our strategy: Sustainable Operational Excellence

Sustainable Operational Excellence (SOE) is our sustainability strategy, influencing every decision we make. From designing and operating our plants to interacting with our customers and communities, SOE guides our efforts to share the strength and live our purpose.

Birla Carbon employees in overalls with hardhats


We encourage a culture of responsibility that promotes the health, safety and wellbeing of our employees and the communities in which we operate.

Read more about our employee culture (PDF, 13.7 MB)

A yellow car


We are committed to producing a consistent supply of world-class carbon black for our customers while also working to reduce our environmental impact and ensuring our product generates real social value.

Find out more about our product innovations (PDF, 13.7 MB)

A Birla Carbon plant


We strive to be a responsible steward of the environment by optimizing the conversion of carbon to carbon black, minimizing our carbon dioxide emissions and maximizing the recovery of energy generated during our manufacturing process.

Learn about our approach to protecting the environment (PDF, 13.7 MB)

SOE is driven by our influence on three key elements:

Through SOE, we...

  • engage with our stakeholders
  • enable our people
  • take leadership through action.

How we are adapting for the future

To continue to achieve Sustainable Operational Excellence, Birla Carbon has aligned with the Aditya Birla Group’s three‑step agenda:

  • We have become responsible stewards

  • We have begun greater stakeholder engagement

  • We are future-proofing our business over the long term

Future issues and trends

Future-proofing is a key stage in our SOE journey. It helps us to identify external factors that could impact our business, considering their potential risks and opportunities. We believe the following external factors may impact the global carbon black industry between now and 2030:

  • Climate change

  • Resource scarcity

  • Demographic shifts

  • Disruptive innovation

Our Sustainability Steering Committee determines the materiality of key environmental, social and governance (ESG) issues, aligning to Global Reporting Index (GRI) Standards.

The issues below are the most significant for Birla Carbon and our stakeholders.

  • Product consistency
  • Water
  • Global presence
  • Business continuity
  • Human rights
  • Employee engagement
  • Product stewardship
  • Innovation
  • Circularity
  • Air emissions
  • Ethics
  • Energy
  • Sustainable procurement
  • Waste
  • GHG
  • Community engagement
  • Safety
  • Governance
  • Customer engagement

How we focus on what matters

In alignment with global sustainability goals, we first mapped our efforts to the United Nations Sustainable Development Goals (SDGs) in FY2016, focusing on three key areas: economy, society and environment.

We recently became signatories of the UN Global Compact, ensuring our efforts are coordinated at a global level.

Sustainable Development Goals logo


  • SDG 2: Zero hunger
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation and infrastructure
  • SDG 10: Reduced inequalities
  • SDG 11: Sustainable cities and communities
  • SDG 17:  Partnerships for the goals


  • SDG 1: No poverty
  • SDG 2: Zero hunger
  • SDG 3: Good health and well-being
  • SDG 4: Quality education
  • SDG 5: Gender equality
  • SDG 6: Clean water and sanitation
  • SDG 8: Decent work and economic growth
  • SDG 10: Reduced inequalities
  • SDG 16: Peace, justice and strong institutions
  • SDG 17:  Partnerships for the goals


  • SDG 6: Clean water and sanitation
  • SDG 7: Affordable and clean energy
  • SDG 12: Responsible consumption and production
  • SDG 13: Climate action
  • SDG 17:  Partnerships for the goals

Managing increased risk of storms

As a global business, we are increasingly aware of the devastating impacts of more frequent and intense storms. We track severe weather across our sites, and plants at risk have preparedness programs in place.

Sites test these plans annually to ensure employees know how to respond safely. For example, in 2020, colleagues at North Bend, USA, executed their plans to prepare for Hurricane Laura.

Four employees wearing masks in a boardroom, engaged in a presentation

In our report you will find more information on:

  • Details on our SOE strategy
  • How we’re future-proofing our business

Our 2021 sustainability report has been prepared in accordance with the GRI Standards Comprehensive option and includes our UN Global Compact Communication on Progress.

Always investing in innovation

See how our culture of ingenuity brings sustainable solutions through partnerships and product developments.

Working towards our 2030 goals

Take a look at our progress, including our awards, targets and our contribution to global goals.