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Focusing on what matters

Discovering who we are

In FY2018, we worked with an independent consultant on a robust process to uncover Birla Carbon’s core purpose. The process started with an in-depth review of our institution, including 27 stakeholder interviews, 539 surveys, more than 60 corporate and historic documents and engagement with external and internal subject matter experts. Based on our findings, we defined our Purpose and supporting Principles.

Our Purpose: Share the Strength


Our global collaborations focus on what we can do for our customers and for our customers’ customers. We exchange ideas and aim to communicate with humility so that we continue to stand strong as industry leaders and responsible members of society.

The Strength

Through our long history of balanced and shared leadership, we maximize the strength that carbon black brings to products and the dependability and stability we bring to employees, customers and communities.

Purpose Principles

Familiar Bonds

Like the products we make, our value is enhanced through the bonds we form with each other.

Compound Knowledge

From the plant floor to the sales floor, our passion for learning has no ceiling. We are constantly searching for a deeper understanding of our products and their applications.

Micro Matters

We are a team of forward-thinking regional operators making an international impact. We push the industry beyond its limits to deliver limitless value.

Beyond Durable

Carbon black has been a part of human life for centuries. Knowing that, Birla Carbon makes every decision through a lens that anticipates future needs.

Challenge Tested

We rise to the challenge and deliver a better way – a better way to keep our product moving and a better way to come together for customers and communities.

Assessing sustainability

Our sustainability strategy is fundamental to our Purpose. It is shaped by what matters to our stakeholders, along with the areas that have a material impact on our business. We continually review these issues and consider both their internal and their external impacts.

Our Sustainability Steering Committee (SSC) uses quantitative and qualitative analysis to determine the materiality of each issue. Quantitative analysis looks at data sources such as employee surveys and Health, Safety and Environmental (HSE) metrics, while qualitative analysis focuses on customer feedback and community input on the issues that matter most to these groups. The SSC reviews the materiality of each issue by considering the influence of stakeholder assessments and decisions on our business and the significance of our economic, environmental and social impacts.

To validate our assessment and ensure our reporting achieves the Global Reporting Initiative (GRI) principle of completeness, we regularly evaluate the scope and boundaries of our material issues and the timescale considered. The SSC attributes each material issue to a relevant material topic – be it internal or external to the organization – as per the GRI Standards. The results are approved by the Chief Legal, Sustainability and Risk Officer, Joe Gaynor, on behalf of Birla Carbon’s Senior Management Team.


The issues listed below were reviewed in FY2020 and confirmed as the most relevant and significant for Birla Carbon and our key stakeholders. They are ranked according to the level of interest to stakeholders and business impact.

Our materiality matrix

As a result of a formal materiality assessment, described above, we have identified the key issues to Birla Carbon, as defined by our major stakeholder groups.

Our key sustainability issues

For clarity we explain below our interpretation of each issue, grouped into six focus areas: Governance and Ethics, Our Product, Environment, Customers and Suppliers, Our People, and Communities.

Future issues and trends

A crucial aspect of our materiality process is monitoring and predicting the development of future issues and trends. Through horizon scanning, we aim to identify the wider impact that external factors could have on our business – and that our business could have on them. This process, which we describe as future-proofing, enables us to plan scenarios for the long term by developing our future materiality mapping.

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