Meeting customer needs
The Product Technology group works with our customers and global Technical Service teams to ensure customers’ needs are understood and addressed. Part of their work is to develop new grades of carbon black to improve the performance and sustainability of our customers’ products. For instance, we propose new carbon black products that are less energy demanding during the incorporation phase in rubber, plastic, ink or paint formulations. We have also developed new grades of carbon black that are helping our coatings customers create safer products with water-based coatings rather than traditional, solvent-based products. This new carbon black will also achieve unseen jetness levels, superior performance and improved formulation costs.
Enabling sustainable mobility
Rolling resistance is a key focus for our tire customers, who are concerned with sustainable mobility. Our objective is to develop new carbon black grades and sustainable materials to further lower the rolling resistance for the next generation of tires, and in the past four years we have commercialized two new grades created with this goal in mind. In partnership with GranBio, we have also released a Nanocellulose Dispersion Composite (NDC™). This material increases the renewable content of tires and rubber goods, allowing our customers to achieve their sustainability goals and Birla Carbon to further drive our commitment to environmental stewardship. Tires made with our new low-rolling-resistance carbon blacks or NDC™ will consume less energy in vehicle propulsion, resulting in greater fuel economy and thus lower CO2 emissions.